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Jeff Kolada is an award-winning digital media leader and creative technologist with over 15 years of experience directing content and experiences at the intersection of video production, immersive technology, and branded storytelling. He currently serves as a Senior Experience Architect at Vatom, where he leads the design and execution of Web3 and metaverse activations for enterprise clients including Google, Deloitte, EY, and iHeartMedia.
A seasoned cinematographer and director of photography, Jeff has produced and filmed content across broadcast, documentary, and social media platforms. His camera and lighting work has appeared on global stages including the Oscars, Emmys, and Golden Globes, with credits for top-tier clients such as VICE, Mastercard, SONY, and FOX. From executive interviews and corporate campaigns to live red carpet coverage, Jeff brings a refined, agile approach to capturing authentic, high-impact content across formats.
Previously, Jeff acted as cinematographer for méShell Studios, shooting rapid-turnaround vertical video content for social platforms during high-profile events. He also served as Senior Producer for iPowow, where he built interactive and gamified television broadcasts for major networks including ABC, ESPN, and NBC, pioneering real-time audience engagement strategies in live media.
His expertise spans video direction, cinematography, motion graphics, immersive media, and live production workflows. Jeff is fluent in Adobe Creative Suite, 3D tools like Blender, and virtual broadcast platforms such as OBS and ATEM.
Known for bridging creative vision with technical execution, Jeff collaborates closely with executives, talent, and engineering teams to deliver media that resonates across digital channels and emerging platforms.
As Senior Experience Architect with Vatom I support client creatives and developers in producing metaverse spaces, brand wallets & digital objects on the Vatom Platform.
Creative work with Vatom included Metaverse Videography, Graphic Design, 3D Modeling and Rendering for Three.js.
As Senior Producer with iPowow I developed and produced second-screen experiences from conception to live on-air.
Creative work with iPowow included video editing for internal case studies, graphic design for investor decks, demos and POCs.